Việt Nam''s retail market has a scale of more than US$142 billion, 16 per cent of which comes from e-commerce. This scale is forecast to increase to $350 billion, or nearly 2.5 times higher, by 2025.
Viet Nam''s retail market has recently recorded strong growth and its excitement is also reflected via the successful deals of injecting capital from foreign investors into potential domestic retailers.
As one of the most dynamic economies in the region, Viet Nam''s retail market is attractive for many foreign investors, but it can also be challenging at the same time.
The boom in digital technologies in recent years has speeded up the evolution of the retail industry and changed buying habits. Le Thi Thuy Trang, director and head of retailer vertical at Nielsen Vietnam, speaks to Viet Nam News reporter Xuan Huong about the status of...